The "Polar Bears on Thin Ice" campaign is an initiative Équiterre, of the Fédération des coopératives du Nouveau-Québec and the Hôtel de Glace. The goal of this artistic project is to inform and mobilize young people and the Canadian public regarding the urgency to fight climate change and its threat to Northern populations.
The campaign consists of having a most unusual polar bear travel across Canada. It's an ice sculpture of a polar bear covering a bronze skeleton. The block of ice was sculpted by British Mark Coreth, aided by Inuit sculptors Peter Boy Ittukallak and Juanasi Jack Ittukallak. The sculpture's freezing was effected by Hôtel de Glace artisans.
The "Polar Bears on Thin Ice" campaign is also addressed to young people 9 to 16 years of age, and invites them to participate in group discussions about the impacts of climate change, the means to fight it, and individual and collective actions to be taken. From December 1, 2009 to February 28, 2010, young people are invited to participate in the "Polar Bear Letters" contest. The "Polar Bears on Thin Ice" campaign is run by the Monique-Fitz-Back Foundation in cooperation with Brundtland Green Establishments (CSQ) and Green Street. Young people can express, in a letter to the bear, their understanding of climate change issues and of the solutions required of individuals and society as a whole. They are also encouraged to formulate their personal commitments to reduce their energy consumption.
To participate in the "Polar Bear Letters" contest.
The Polar Bear Club was launched on the Internet to accompany the ice sculpture across Canada. Young people can follow the Bear's travels on its blog and discuss with the threatened mammal.
Throughout 2010, the Polar Bear Club website will also offer animation, information, and concrete and individual ways to fight climate change.
In addition, the Polar Bear Club will offer a series of events and meetings regarding the issue of polar bears and climate change.
Visit the "Polar Bear Club".